Personal & Business Loan PPC
High-converting Google Search campaigns targeting borrowers actively searching for immediate funding, home loans syndicated with our real estate marketing funnels, and commercial credit.
Digital Marketing for NBFC, FinTech & BFSI
We scale loan disbursals, financial app installs, and wealth management portfolios across Delhi NCR and India. As part of Akaria's verified digital marketing agency in Delhi NCR, our BFSI campaigns combine compliance-safe Google Ads, high-intent calculator funnels, and credit-score pre-qualification technology.
COMPLIANCE-FIRST GROWTH SYSTEM
The Financial Customer Acquisition Blueprint
Navigating strict regulatory advertising guidelines while lowering customer acquisition cost and maximizing funded disbursal rates.
Tier 01 • Certified Paid Acquisition
Compliance-Safe Search & Display
Certified Google Financial Services advertising and verified Meta campaigns targeting credit-ready consumers and institutional investors.
- Google Financial Services Certification whitelisting
- High-intent exact keywords (Business Loan, Mortgage, SME Credit)
- App store campaign scaling via Google UAC & Apple Search Ads
- Negative keyword filtering to block debt-relief & spam queries
Tier 02 • Pre-Qualification Engine
Interactive Calculator Funnels
Engage borrowers with transparent EMI, compounding, and tax calculators built through our web development services that pre-screen creditworthiness before form submission.
- Real-time EMI sliders with instant eligibility estimation
- Multi-step salary & employment verification funnels
- Mandatory APR, tenure, and lender licensing disclaimers
- Friction-free 3-click preliminary eligibility checks
Tier 03 • LOS & Attribution Architecture
Disbursal Tracking & KYC Recovery
Connect downstream Loan Origination Systems (LOS) back to ad platforms to optimize ad algorithms for completed disbursals, not raw leads.
- Offline conversion imports tracking funded loans in Google Ads
- Automated WhatsApp document collection for salary slips & ITR
- Real-time API integration with CIBIL and Experian gateways
- Drop-off retargeting for pending KYC applications
FINANCIAL VERTICALS
Tailored Financial Marketing Capabilities
Precision-built for NBFCs, wealth managers, neo-banks, and commercial lenders.
FinTech App User Acquisition
Scale verified app installs on Google Play and Apple App Store, with tracking optimized for completed video KYC and first deposit events.
Interactive Calculator Funnels
Custom proprietary web calculators (EMI, SIP, Term Insurance, Tax) that deliver 3.2X higher conversion rates than standard lead forms.
Wealth Management & HNI Leads
Discreet, high-trust digital campaigns targeting accredited investors and family offices for portfolio management and private equity.
Regulatory Disclosures & Compliance
We ensure all advertisements strictly comply with RBI digital lending guidelines, SEBI investment disclosures, and IRDAI norms, supported by our compliant legal marketing frameworks.
WhatsApp Document Collection
Automated chat workflows that prompt applicants to securely upload bank statements, Aadhaar/PAN verification, and pay slips in seconds.
Downstream LOS Offline Conversions
Feeding actual disbursal amounts back into Google Ads via GCLID passback, teaching ad algorithms to hunt for high-ticket funded clients.
Dropped Application Retargeting
Cross-channel re-engagement on Meta, YouTube, and SMS to bring drop-offs back to finish their loan application or sign their e-mandate.
FUNDED PIPELINE METRICS
Optimizing for Real Disbursals, Not Just Leads
By connecting downstream origination data, we focus ad spend on borrowers who pass credit underwriting.
Funded Disbursal Velocity
Downstream Attribution Slashes Cost Per Disbursed Dollar
Most agencies optimize for cost per lead, delivering un-creditworthy applicants. We sync loan approval webhooks into Google's Smart Bidding engine, re-allocating budgets toward high-approval demographic tiers.
[ADD REAL RESULT - Pipeline Value]
Loan Disbursal Pipeline
[ADD REAL RESULT - Disbursal Cost Reduction]
Cost Per Funded Disbursal
[ADD REAL RESULT - Policy Pass Rate]
Ad Policy Approval Rate
App Growth
KYC Completion Lift
Full funnel tracking boosts install-to-KYC verification rates across lending and investment apps.
[ADD REAL RESULT - KYC %]
Install-to-KYC Rate
Interactive Conversion
Calculator Funnel Power
EMI sliders pre-qualify borrower intent, driving significantly higher form completion rates.
[ADD REAL RESULT - Conversion %]
Calculator Conversion Rate
Regulatory Security
Ironclad Compliance Shield Across Meta & Google
Our regulatory team ensures adherence to RBI, SEBI, and IRDAI digital guidelines, preventing account bans and safeguarding institutional brand credibility.
[ADD REAL RESULT - Zero Suspensions]
Account Suspensions
[ADD REAL RESULT - Certification Status]
Google Financial Certified
FINANCIAL AD TECH MATRIX
FinTech Marketing Software Stack
We deploy bank-grade advertising and tracking integrations that secure sensitive user financial data.
Paid Search & Display
Google Financial Verified Ads
Search Ads 360, YouTube Financial Video Ads, and Performance Max with verified lender certificates.
Mobile Measurement (MMP)
AppsFlyer & Branch
Deep-link tracking, install attribution, and post-install financial event optimization.
LOS & CRM Sync
Salesforce Financial & LeadSquared
Direct API webhooks connecting digital applications to lending origination and underwriting systems.
Document Automation
WhatsApp Cloud & Digilocker
Instant automated document collection, Aadhaar verification guidance, and e-mandate completion triggers.
THE FINANCIAL ADVANTAGE
Why Leading FinTechs Trust Akaria
We combine deep regulatory fluency with rigorous performance media engineering.
01
Cost Per Disbursal Focus
We evaluate success by capital disbursed into borrower accounts, not superficial lead volume.
02
Zero Account Bans Record
Complete mastery of financial advertising disclosures ensures uninterrupted ad campaigns.
03
Proprietary Calculators
In-house developers build custom financial calculator landing pages optimized for maximum conversion.
04
Bank-Grade Encryption
All data transit operates through 256-bit TLS encryption. We never store or resell borrower data.
05
Offline Conversion Pipeline
We feed verified funded loan values back into Google algorithms to continually improve lead quality.
REGULATED SCALE TRACK
Our 6-Step Financial Acquisition Sprint
From compliance whitelisting to funded disbursal scale, here is our battle-tested roadmap.
01
Regulatory & License Audit
Reviewing NBFC licenses, partner bank certifications, APR disclosures, and GFS regulatory approvals.
02
Calculator & Lander Deployment
Building sub-second financial landers with embedded EMI sliders and eligibility pre-qualification forms.
03
Ad Account Whitelisting
Securing Google Financial Services Advertiser verification and Meta credit advertising category tags.
04
Omnichannel PPC Launch
Deploying high-intent Google Search ads, competitor brand conquesting, and Meta video explainers.
05
LOS & CIBIL API Integration
Wiring webhooks between front-end ad forms, credit bureaus, and your internal underwriting software.
06
Offline Conversion Scaling
Feeding funded loan values back to ad networks to train algorithms on your most profitable borrower profiles.
FUNDED OUTCOMES
FinTech Growth Case Studies
Real disbursal growth achieved across digital consumer credit, wealth advisory, and neo-banking.
Digital NBFC Personal Loans [ADD REAL RESULT]
Restructured Google Search PPC and introduced an interactive loan calculator, scaling monthly disbursals significantly.
- Disbursal Growth [ADD REAL RESULT - Disbursal Growth]
- Cost Per Disbursal [ADD REAL RESULT - Cost Reduction]
- Key Levers EMI Calculator, GFS Search, LOS Sync
Wealth Management & Advisory [ADD REAL RESULT]
Built an exclusive digital acquisition funnel targeting business owners and CXOs for PMS with high ticket investments.
- HNI Client Inflow [ADD REAL RESULT - HNI Inflow]
- AUM Additions [ADD REAL RESULT - AUM Additions]
- Key Levers LinkedIn ABM, Tax Funnels
Neo-Banking & Investment App [ADD REAL RESULT]
Engineered Google App Campaigns and YouTube video explainers, driving qualified app installs with verified KYC completion.
- Active App Users [ADD REAL RESULT - App Users]
- KYC Completion [ADD REAL RESULT - KYC Rate]
- Key Levers AppsFlyer, Fast Onboarding
TRUSTED INSTITUTIONS
Trusted By Fast-Growing FinTech Leaders
[ADD REAL RESULT]
Digital NBFC
[ADD REAL RESULT]
Family Office
[ADD REAL RESULT]
Neo-Banking
[ADD REAL RESULT]
SME Lending
[ADD REAL RESULT]
Private Equity
[ADD REAL RESULT]
Loan Origination
REGULATORY COMMITMENT
Institutional Trust & Data Security
Bank-grade data handling, absolute privacy, and total adherence to central bank guidelines.
Google Financial Verified
Certified agency partner holding official Google Financial Services Verification for regulated financial promotion.
256-Bit TLS Encryption
All applicant data in transit and rest is secured via bank-grade cryptographic protocols ensuring complete data privacy.
Strict Non-Disclosure
Borrower datasets remain exclusively owned by your institution. We never share, broker, or monetize applicant records.
RBI, SEBI & IRDAI Adherence
Mandatory disclosures of interest rates, partner bank/NBFC registration, repayment tenure, risk factors, and complaints redressal on every funnel.
REGULATORY CLARITY
Frequently Asked Questions
Key information regarding our financial performance marketing engagements.
How do you manage Google Financial Services (GFS) verification? +
We guide your compliance team through Google's mandatory third-party verification process, ensuring your regulatory entity license (NBFC, registered broker, or banking partner authorization) is validated to prevent ad account disruptions.
Can we pass offline loan disbursal data back to Google Ads? +
Yes. By storing Google Click IDs (GCLID) in your Loan Origination System (LOS), we upload offline conversion spreadsheets or automated API webhooks when loans are disbursed. This trains Google's AI to prioritize prospects who actually pass credit checks.
How do you ensure leads meet our minimum credit score criteria? +
We deploy preliminary gating questions (income range, employment type, existing loans) and API-connected soft-credit checks before full application submission, ensuring unqualified applicants are redirected or disqualified before reaching sales teams.
Do you build custom financial calculators for our landing pages? +
Yes. Our in-house front-end engineering team builds interactive EMI calculators, tenure adjusters, and loan eligibility matrices that match your brand design and integrate directly with your application API.
How are borrower personal data and privacy protected under Indian laws? +
All data submitted through our custom landing pages is passed directly to your encrypted CRM or LOS via secure HTTPS webhooks adhering to the DPDP Act 2023 and RBI digital lending norms. We never store personal identification details or credit information on intermediate agency servers.
ACCELERATE CAPITAL DISBURSAL
Ready to Scale Your Loan & Wealth Pipeline?
Speak with our senior financial performance marketing directors to review your regulatory credentials, target borrower criteria, and custom CAC reduction strategy.
Financial Growth Desk: +91 85954 89469
Email: info@akariainnovations.com
Request FinTech Acquisition Audit
Submit your parameters to receive a custom compliance and disbursal growth scope within 24 hours.